Vape devices and juices are in demand, which is increasing as people are choosing an option for traditional smoking. A great number of manufacturers are now seen selling vape products on the internet. They have great and responsive website created for selling their products, but in terms of marketing and promotion online they fall behind due to some restrictions.
Google has a policy of not supporting products means to resemble tobacco smoking like e-cigs. Therefore, the vaping industry is in a dilemma on how to enhance their expansion and increase their revenues. People use specific search terms like vape juice or vape devices, which gives a chance to write informative content. It means use content marketing.
Content still reigns, and is a potential weapon to promote your vape business on Google. You can take help from Quality Guest Post services and create interesting blogs that attracts and engages readers and ultimately enhance your ROI.
Tips for good content creation
- Keep paragraphs short and to the point
- Concentrate on length
- Use keywords in title and body
- Interlink with other web pages
- CTA within the content
- Add relevant images
- Use bullets
- Embed supporting videos
- Choose trendy topics to write
- No promotional tone instead offer value
- Add infographics
- Interact to the comments
- Add social share icons
Create a blog
You can write informative blog posts and vape product specifications, which can create awareness among the readers. Use of facts and stats help readers more and they believe you to be an expert in the vape sector. Write content from reader’s viewpoint. It has to be the solution to their pain points. Taking care of customers need will make your blog a success and you will experience strong ROI.
SEO is crucial
SEO is essential to enhance business development. Even if you have a myriad of products on your online vape store, ensure to optimize all the pages, so they appear relevant. URL and image optimization are also recommended.
Start guest posting
In guest posting, you write content for another website that allows adding a link to your website in the post as anchor text. It is a great method to reveal your authority and gain an edge over competitors. Look for authentic and relevant guest post sites that have high page authority and lots of organic traffic.
Connect with vape podcasters
Many vape artists perform awesome vape stunts on Instagram, Facebook, and YouTube. Many people upload videos relating to their experience with different flavored juices and vape devices. Everyone adores podcasters, so have one review your brand. It is a kind of influencer marketing.
Social media promotion
With a valuable and informative content, social channels will help to enhance your ranking as well as build brand awareness. Social media activity does have some perks like driving lots of traffic, share news and offers directly, promote vape products using unique content and build a customer base. For this create a business page, post more videos rather than links or text, use targeted hashtags, and tag important people or influencers in the post.
Track your traffic behavior at every step to know what works!